LINEAR TV NETWORKS VS DIGITAL PROVIDERS: THE SHIFT OF COMPETITION AND THE FUTURE OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND INNOVATION

Linear TV networks have long been recognized as established television formats, relying on get more info fixed air times via public channels. In contrast, digital services operate on viewer-driven consumption, with Netflix, major competitors, and Apple TV+ serving as key industry players. As viewer preferences shift, rivalry between conventional TV